Mercury Awards Press Releases













DOWNLOAD the Mercury Awards 2011/12 Entry Kit, or get more information. Get the FREE Adobe Reader to view PDF Files.

MerComm Home

2010/11
INTERNATIONAL
MERCURY AWARDS

HONG KONG
HOUSING AUTHORITY
WINS BEST OF SHOW
IN
MERCURY AWARDS COMPETITION

NEW YORK, NY- February 17, 2011 - The 2010/11 winners in the 24^th annual International MERCURY Awards Competition honoring excellence in professional communications were announced today.

The trophy for BEST OF SHOW was awarded to the Hong Kong Housing Authority (Kowloon, HONG KONG) for their Special Publication, Light & Shade: life passé in old estates.

The photo album was created as a corporate souvenir following a roving exhibition which rendered a precious record of historic vistas, unique architectural design, livelihood and culture of early Hong Kong.

The judges found the work to be "Very impressive - from the packaging to the coffee-table style book." "Very well designed; the tipped in postcards are really nice and added a valuable feature." and "Fantastic use of photography and imagery."

Grand Award Winners
In their respective categories, the 2010/11 Grand Award winners were:

WRITING	Credit Suisse Credit Suisse Bulletin - Movement (SWITZERLAND)
DESIGN Annual Reports	The Hong Kong Jockey Club Annual Report 2009/10 (HONG KONG)
DESIGN Magazines	Red Indians Publishing GmbH Co. KG ramp #12 Forever Young (GERMANY)
DESIGN Various	BurdaYukom Publishing GmbH HENKEL AG & CO. KGAA We love hair (GERMANY)
ADVERTISING	Kemper Kommunikation GmbH DR. ING. H.C.F. PORSCHE AG Hairdrying (GERMANY)
ANNUAL REPORTS Asia	i.Link Group Limited 361 DEGREES INTERNATIONAL LIMITED Annual Report 2009/10 (HONG KONG)
ANNUAL REPORTS Europe	muehlhausmoers kommunikation gmbh DEUTSCHE WELTHUNGERHIFE E.V. Global Hunger Index 2010 (GERMANY)
CUSTOM PUBLICATIONS	Hong Kong Housing Authority Light & Shade: life passé in old estates (HONG KONG)
MAGAZINES	koeckritzdoerrich GmbH AUTOMOBILI LAMBORGHINI APA Lamborghini Magazine (GERMANY)
WEBSITES	Hong Kong Heritage Project www.hongkongheritage.org (HONG KONG)
PROMOTION	Studio 210 MASTERCARD WORLDWIDE MasterCard/Rugby World Cup Sales Tool Kit (USA)
PUBLICITY Celebrity Campaign	Coyne Public Relations HARD ROCK INTERNATIONAL Hard Rock International Celebrates Ringo Starr's 70^th Birthday (USA)
PUBLICITY Crisis Communications	Weber Shandwick AMERICAN AIRLINES American Airlines & the One World Alliance Win the Battle for Japan Airlines (USA)
SPECIAL EVENTS	HeterMedia Services Limited "New" HeterMedia Hong Kong Office Open House Invitation (HONG KONG)
SPECIAL PROJECTS	Curtis Group BEAUMONT HOSPITALS Ernst Center Opening (USA)
CAMPAIGNS Non-Profit	Hager Sharp Inc. HHS OFFICE ON WOMEN'S HEALTH Best Bones Forever! (USA)
CAMPAIGNS Corporate	Kerry Communications Limited KERRY PROPERTIES LIMITED Bringing Smart Living to SOHO (HONG KONG)

Judging for the International MERCURY 2010/11 Awards represented the most illustrious, creative professionals in the public relations industry.

Twenty-six distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging involving over 100 professionals from Canada, Europe, Hong Kong, Korea, Mexico, Sri Lanka and the United States. Some of the elements considered in the judging process were: how effectively the material met the state objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.

This year over 750 entries were received from 21 countries including Austria, Canada, Germany, Hong Kong, Italy, Japan, Luxembourg, Macau, Malaysia, Mexico, New Zealand, People's Republic of China, Poland, Portugal, Singapore, South Korea, Spain, Switzerland, Turkey, the United Arab Emirates, the United Kingdom, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, "The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It's a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world's best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards."

The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

BACK TO TOP