2009/10
INTERNATIONAL
MERCURY AWARDS

   The trophy for BEST OF SHOW was awarded to Coyne Public Relations  (Parsippany, New Jersey) on behalf of their client, HASBRO (East Long Meadow, Massachusetts), for their Publicity Campaign, Candy Land's 60^th Birthday Celebration.

   The event captured the imaginative, fairy-tale like nature of Candy Land, considered the first board game for American children. Working with the city of San Francisco, the well-known tourist attraction Lombard Street, the world's "crookedest" street, was closed off. More than 3,000 colored foam mats were extended through the winding street, exactly matching the sequence of the board game. The event generated over 1,500 media placements including nearly 800 broadcast segments.

   The judges were wowed by the imaginative approach to this special event, garnering top scores and three Gold Awards.

Credit Suisse

Credit Suisse Bulletin - Breakthroughs

Equity Financial Press Limited

NEW WORLD DEPARTMENT STORE CHINA LIMITED

Annual Report 2009

Red Indians Publishing

KÖCKRITZDÖRRICH GMBH

ramp - "To the Ladies!"

The Design Associates Ltd.

AGRICULTURE, FISHERIES AND CONSERVATION DEPARTMENT

Hong Kong National Geopark

Weber Shandwick Visual Communications

DALLAS ZOOLOGICAL SOCIETY

Dallas Zoo Spring Campaign 2009

iONE (Regional) Financial Press Limited

CHINA OVERSEAS LAND & INVESTMENT LIMITED

Annual Report 2008

BurdaYukom Publishing GmbH

SENNHEISER ELECTRONIC GMBH & CO. KG

"Seeing Sound" Annual Report 2008

The Great Atlantic and Pacific Tea Company

loved gmbh

AUDI AG

Audi Magazin - 3/2009

Winning Strategies

NEW JERSEY ASSOCIATION OF REALTORS

"Get the REAL Story" Videos

University of Pittsburgh

Pitt Magazine

Coyne Public Relations

HASBRO

Candy Land's 60^th Birthday Celebration

NEST one GmbH

TUI CRUISES GMBH

TUI Cruises Ship Christening "Mein Schiff"

medienfabrik Gütersloh GmbH

FÉDÉRATION INTERNATIONALE DE FOOTBALL

FIFA E-Activity Report 2009   

inktank (a financial communications company)

CITADEL CAPITAL

Local Insight ~ Regional Footprint ~ World-Class Expertise

Curtis Group

NORTHWOOD UNIVERSITY

Discover the leader in you.

Hab & Gut / Thema Communications

HIS HOLINESS THE 14^TH DALAI LAMA - FRANKFURT

Dalai Lama Germany Campaign

(GERMANY)

    Judging for the International MERCURY 2009/10 Awards represented the most illustrious, creative professionals in the public relations industry.  Over forty-five distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging involving over 100 professionals from Australia, Canada, Europe, Hong Kong, Korea, Mexico, and the United States.  Some of the elements considered in the judging process were: how effectively the material met the state objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message.  Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores.  Grand Awards were selected from the top scoring gold winners in each category.

    This year over 690 entries were received from 21 countries including Austria, Canada, Egypt, France, Germany, Hong Kong, Japan, Korea, Luxembourg, People's Republic of China, Poland, Portugal, Singapore, South Korea, Spain, Switzerland, Turkey, the United Kingdom, and the United States. Reni L. Witt, President and Founder of the MERCURY Awards stated, "The honor of the MERCURY award is a wonderful credit - a distinction to be very proud of. It's a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world's best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards."

   The annual award is named for the Roman god who was the messenger of the other gods.  The MERCURY Award symbolizes the spirit of the message communicated.  It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated.  The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization.  The awards programs were founded to promote excellence in the various fields of communications.