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CRITERIA FOR JUDGING

The ARC Awards Competition is unique in that each annual report is judged against itself, based on its success in communicating its company's story. Judging is based not on corporate profitability nor production, but on the values of creativity, clarity, effectiveness, and excellence as symbolized by the ARC Awards.

Some of the elements to be considered in the judging of the annual reports include: cover design, president's letter, interior design, clarity of written text, presenta- tion of corporate information, expression of financial data, and how well the spirit of the organization is communicated.

JUDGING PROCESS

The ARC Awards are conducted as a “blind” judging.
(Nominating agency names are withheld from the judges.)

Each entry is evaluated three separate times during the
preliminary rounds. The three sets of scores are then
averaged into a single score for the individual entry.
A certain minimum score must be achieved to qualify for an award. Only one Gold, Silver, Bronze and Honors Award will be given in each classification; however, if no entry scores high enough, no award will be given.

THE JUDGES

Judges come from around the globe to participate on
the ARC jury panels. Preliminary judging is carried out
independently by panels of judges representing leaders
in the fields of investor relations, writing, design and
photography. Final judging is made by presidents, CEOs and other senior executives of corporations,
agencies, and design firms.

THE WINNERS

Annual reports scoring in the top 30 percent will be awarded Honors, Bronze, Silver and Gold certificates of outstanding achievement. All Gold Award winners become candidates for the Best of Category - Grand Awards. An ARC Award plaque will be presented to each of the Grand Award winners. The Best of Show trophy will be presented to the one top annual report that best exemplifies the spirit of the ARC Awards.

AWARDS CEREMONY

The ARC Awards will be presented during a Gala Champagne Cocktail Reception and Banquet set for September 22nd, 2011, in New York City. All winning annual reports will be on display. All winners will be called to the stage to receive their awards.